At MercatorNet: Why women love shopping, and other myths

The world today is drowning in false knowledge - the things we know that ain't really so. The false knowledge is often bolstered by apparent - but not real - science, typically driven by wicked new toys.

Social neuroscience is a major contender in the current false knowledge industry. This "discipline" depends on statistics derived from current brain imaging techniques.

As Newsweek's Sharon Begley, co-author of The Mind and the Brain, notes, social neuroscience supposedly shows why women love shopping, why gay guys read maps like women, why jealous guys (as opposed to gals)...

Come to think of it, why does social neuroscience only tell us what we keep hearing from that high school drop-out cousin who listens to a lot of TV while shooting pool down in the rec room, between his split shifts at the loading dock?

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